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Thuy To

Campaign Manager, Demand Generation at Security Compass

Thuy To has extensive work experience in demand generation and marketing roles. Currently, Thuy is working as a Demand Generation Manager at Resolver Inc. | A Kroll Business since March 2022. Prior to this, Thuy worked at Security Compass as a Campaign Manager and later as a Sr. Campaign Manager, both in the Demand Generation department from January 2020 to March 2022.

Before joining Security Compass, Thuy gained experience at Moneris, where they held multiple positions. Thuy served as a Sr. Lead Nurturing Specialist from August 2019 to January 2020. In this role, Thuy managed the Lead Nurturing Program and designed a customer-centric drip campaign. Thuy also worked as a Marketing Manager / Sr. Marketing Associate from October 2014 to August 2019, where they developed strategic marketing plans with key partners and managed various marketing campaigns. Thuy started their tenure at Moneris as a Marketing Associate from July 2012 to October 2014. In this role, they managed financial institution partner marketing programs and led direct mail and outbound calling campaigns.

Prior to Moneris, Thuy worked at OntarioMD as a Marketing Lead and Analyst from March 2010 to August 2012. In this role, they led email and direct mail marketing campaigns, managed marketing programs based on consumer insights, and organized a successful physician conference. Thuy also worked as a Marketing Coordinator at OntarioMD from August 2008 to March 2010, where they delivered a quarterly email program, developed ongoing marketing initiatives, and implemented a new email marketing program.

Thuy's earlier experience includes working at Oceano Global Inc. as an Account Executive from June 2006 to August 2008, where they managed creative work on health and fitness products. Thuy also served as an Associate Art Director at Oceano Global Inc. from May 2005 to June 2006.

Overall, Thuy To has a strong background in demand generation, campaign management, lead nurturing, and strategic marketing, and has worked in various industries including technology, finance, and healthcare.

Thuy To has a diverse education history. In 2002, they started their undergraduate studies at York University. Thuy completed a Bachelor of Arts (BA) with Honours in Communications Studies and Sociology in 2006. Afterward, they pursued further education at Seneca College, where they obtained a Diploma with High Honours in Creative Advertising from 2003 to 2005.

In 2007, Thuy To attended Sheridan College, where they earned a Project Management Certificate with High Honours from 2007 to 2009. This certification helped their develop their skills and knowledge in the field of project management.

Later, in 2017, Thuy To enrolled at the University of Toronto to enhance their expertise in digital marketing. Thuy completed a Digital Marketing Management Certificate, focusing on digital marketing strategies and techniques, from 2017 to 2019.

Additionally, Thuy To obtained an ABM Certification from Demandbase in December 2021. This certification added to their qualifications and demonstrated their proficiency in account-based marketing.

Overall, Thuy To's education history shows their commitment to continuous learning and professional development, with a focus on communications studies, sociology, creative advertising, project management, and digital marketing.

Links

Previous companies

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Timeline

  • Campaign Manager, Demand Generation

    January, 2020 - present

  • Sr. Campaign Manager, Demand Gen

    January, 2022