Cathy Chen, also known as Junting, is a sports marketing, sponsorship, and integrated marketing professional with over 14 years of experience in the premium automotive, FMCG, and IP industries. Currently serving as the Marketing Director at Universal Beijing Resort, Cathy has previously held positions such as Manager of Sponsorship and Sports Marketing at BMW Brilliance Automotive and Coordinator of Global Marketing Partnerships at the NBA. A graduate of Université de Poitiers with a degree in Marketing, Cathy possesses strong communication and negotiation skills, along with advanced expertise in project and event management.
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