TS

Tys S.

Strategy Lead

Tys S. is a seasoned professional with a diverse background in strategy, business analysis, and editorial leadership. Currently serving as Strategy Lead for Audiences & Measurement at Seedtag since January 2023, Tys is focused on the future of contextual advertising. Prior experience includes acting as Growth Strategist and Business Analyst at Seurat Group, where consultancy services were provided to leading consumer packaged goods brands. Tys's earlier roles include Economics Tutor at Tufts University and various editorial positions at The Tufts Daily, where Tys contributed to visual content, managed editorial operations, and authored opinion pieces. Additional experience encompasses founding a SaaS startup, interning at the Office of Congresswoman Katherine Clark, and engaging in strategy consulting with Glovo. Tys holds a Bachelor of Arts in Political Science and Economics from Tufts University.

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