Simon C. is an accomplished sales leader with extensive experience in the technology and transportation sectors. Currently serving as Regional Director for Aftermarket in EMEA at Seeing Machines since January 2025, Simon has held significant roles including VP of Sales for the SaaS Division at Halfords and Vice President of Sales for EMEA & APAC at Avayler. Prior to these positions, Simon was Sales Director for EMEA in Connected Transport at Irdeto, where the focus was on entering new markets with cybersecurity solutions for the automotive industry. Previous experience includes key leadership roles at Mercedes-Benz Trucks UK Ltd, where management of P&L for connected services took place, and at Microlise, leading EU sales and driving revenue through partnerships. Educational background includes attendance at The British School of Paris from 1983 to 1991.
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