Ed Bobeff currently serves as the VP Product / Senior Head of Product - Hirer Channels at SEEK, leading the Hirer Channels Product Team since April 2024. Prior to this role, Ed worked as an Independent Consultant from September 2023 to March 2024, focusing on corporate strategy, customer experience, and service execution planning. Ed's experience at Xero from September 2020 to August 2023 included roles as Executive GM - Global Products and GM Product - Mobile, where efforts led to the development of customer-centric product strategies and significant improvements in customer engagement. Earlier, Ed held key positions at IE Company and Telstra, driving product innovation and management for numerous high-profile initiatives. Ed holds a Bachelor of Business with a Marketing Major and a Bachelor of Arts with a Politics & History Double Major from Monash University.
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