SEEN was founded by Sarah and Salma with a simple belief: pieces made by hand should carry the marks of the hands that shaped them. Our work embraces subtle variations in stitch, stone, and form, differences that arise not by accident, but by intention. Natural materials that refuse uniformity and pieces that develop their own rhythm and character.
SEEN’s identity lives in texture and process: in the slow pace of embroidery and the irregularity of natural stones. We design in small batches, working through material, experimentation, and patience until each piece feels both personal and complete.
At its core, SEEN chooses individuality over repetition, craft over speed, and difference over perfection. Our pieces are made to be worn, noticed, and kept. each one distinct in its way, and different by nature, not by accident.



Seen on you

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Seen on you

Org chart

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