Gursharan Panesar is a senior creative strategist and cultural analyst at Seen Studios, where they focus on consumer research and trend forecasting. They previously held roles at Protein AGENCY as a Creative Strategist and at The Future Laboratory as a Futures Analyst, working with major brands such as Colgate, Spotify, and Nike. Gursharan began their career at Unilever as a Marketing Assistant and earned a Bachelor of Arts in Business Management with first-class honors from the University of Reading. Their expertise lies in translating insights into impactful brand strategy, guiding global brands through cultural shifts.
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