Séfr is an independent fashion label founded by childhood friends Per Fredrikson and Sinan Abi Morshed. It evolved from a premium vintage store into a full-fledged menswear clothing label in 2016.
The first women’s collection was launched in FW24. Known for bold color palettes and playful fabrics, the collections span men’s and women’s ready-to-wear, denim, accessories and leather goods.

Séfr designs with an eye towards longevity in both construction and style, where fabrics, textures, music, photographs and literature often serve as starting points for developing the collections.
Séfr offer a calculated balance between the challenging and the wearable, delivering a contemporary twist that remains commercial and easy to integrate into the everyday.

Séfr AB

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Séfr AB

Org chart

Teams

Offices

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