Fernando Ramirez Lugo

Fernando Ramirez Lugo is an experienced professional in marketing and business development, currently serving as the Commercial and New Business Development Director at Segmenta since July 2021, where responsibilities include spearheading marketing and sales activities and developing business strategies for various projects. Prior to this role, Fernando spent a decade at ANTERA Beauty & Fragrance Corporation, holding multiple titles including Director of Marketing and Business Development, where over 20 new products were successfully launched, and Associate Director of Strategy Planning and IT, leading substantial IT and strategic initiatives. Additional experience includes significant roles at Boehringer Ingelheim and AVON COSMETICS, focusing on brand management, sales strategy, and market analysis. Fernando holds an Executive MBA and a Bachelor's degree in Industrial Engineering from Instituto Tecnológico Autónomo de México.