Pavel Petrinich has been working in the digital marketing industry since 2012. From 2012 to 2014 they were a Self-Employed Digital Marketing Consultant, where they developed interactive strategies and tactics based on insight from web analytics, surveys, secondary research, emerging interactive trends, and marketing strategy best practices. From 2013 to 2018, they were employed at Game Insight as an International Marketing professional, where they managed mobile and web user acquisition, promoted mobile apps in the top Apple AppStore and Google Play, and managed media-planning and mobile traffic. In 2014, they Co-Founded Driveback and in 2018 they became the Founder and Chief Revenue Officer of SegmentStream.
Pavel Petrinich attended Belarusian State University of Informatics and Radioelectronics from 2009 to 2014, studying Marketing. Pavel then obtained three certifications from Google in 2015: Video Advertising Advanced Certification, Google Adwords Certification (Search & Display), and Google Analytics Qualified Individual.
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