SegMine is a flexible and innovative segmentation tool that – based on customer data and criteria – can divide a large homogenous customer group into relevant customer segments. SegMine makes it clear to you where you need to focus your sales efforts.
SegMine helps you to:
Analyze the market and marketing activities in certain segments
Better understand your customers and their needs
Aim campaigns at relevant customer groups
Make your marketing team more cost effective

SegMine is not a stationery tool. You can continuously repeat your analysis and follow development in the individual customer segments. In this way, you can follow whether your sales and marketing activities have the desired effect on an ongoing basis.

SegMine is delivered as an in-house or cloud solution. It is easy to use, can be integrated with your CRM-system and help you optimize your internal work processes.

It sounds simple, and it is. It takes approximately 15 minutes to set up a segmentation case, and it does not require technical insight to use the programme. There are of course many years of development work behind the programme, just as a comprehensive ‘calculator’ processes all your data.

SegMine

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