The Seldén Group is the world’s leading manufacturer of mast and rigging systems in carbon and
aluminium for dinghies, keelboats and yachts.

Our well known brands are Seldén and Furlex. 
The worldwide success of Furlex has enabled us to build a network of over 750 authorised dealers
covering the world’s marine markets. So wherever you sail, you can be sure of fast access to our
service, spare parts and know-how.

Seldén Mast AB

Fredrik Rönnbäck

This department focuses on driving revenue through effective sales strategies and marketing initiatives.

Sales and Marketing

This department focuses on developing creative solutions and innovative designs to enhance product offerings.

Design and Innovation

This department oversees financial strategies and ensures effective communication within the organization.

Seldén Mast AB

Org chart

Teams

Sales and Marketing

Design and Innovation

Finance and Communication

Offices

Seldén Mast AB

Org chart

Teams

Sales and Marketing

Design and Innovation

Finance and Communication

Offices

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