Carsten Diekmann is a seasoned senior e-commerce and digital leader with over 15 years of experience in performance marketing and growth strategies. They have effectively managed P&L responsibilities of up to €300M across various roles, including positions as Product Manager at Universal Music GmbH and Head of Online Marketing at PAYBACK. Carsten has served as Director of E-commerce at Tchibo Coffee Service GmbH and held interim management roles from 2016 to 2023, demonstrating expertise in B2B/B2C transformation. Currently, they are the Head of Digital and Lead Management DACH at Selecta.
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