Vince Kelders is the Group Category Leader for Hot Drinks at Selecta Group, where they manage the financial performance of the Hot Drinks category across 14 markets. Previously, Vince served as Export/Sales Manager at Pelican Rouge Coffee Roasters, focusing on building international relations and guiding the transition to private label coffee products. Their career includes various roles in sales, project management, and digital marketing, backed by a Bachelor of Business Administration in International Business and Languages from Avans Hogeschool Den Bosch.
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