selera is a timeless basics brand founded in 2020 by fashion stylist Valeria Semchuk. The label’s collections are released in the form of limited capsules, in which every look has a special serial number. The brand’s signature staples include oversized shirts, blazers, and cut-out dresses, perfect for everyday wear no matter what season. 
The brand's mission is not just to create the garments, but to also inspire conscious consumerism and promote a more sustainable future for the fashion industry. Their garments are created of high-quality natural fabrics, such as nettle and hemp fibers Another production staple the brand relies upon is the use of deadstock fabrics, which is perfect for the concept of limited edition capsules. Even the paper used for clothing tags is bio-degradable and contains flower seeds in it. Plant your tag and enjoy beautiful marigold or petunia flowers!

Selera

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