Seletti Concept Store is an independent luxury platform redefining the way fashion is discovered in New Zealand. Established in 2009 by founder and creative director Anna Cooney, Seletti is built on a distinct, globally attuned point of view.

Operating at the intersection of retail, editorial, and digital, Seletti curates a highly considered point of view one that speaks to a global customer and resonates with the evolving language of modern luxury. Our omni-channel model connects two physical boutiques in Queenstown with a growing digital presence, creating a seamless and immersive brand experience.

Anna is recognised as a leading voice among New Zealand’s new generation of buyers, a visionary tastemaker with a sharp instinct for balancing established luxury houses with up-and-coming names shaping the future of fashion. Every item is chosen with great care, taste and passion thanks to constant research carried out all over the world. 

The network of 2 boutiques powered by its digital platform are the ultimate definition of SELETTI CONCEPT STORE'S commitment to innovation, discovery and desire to offer inimitable customer experience in New Zealands most exclusive destination Queenstown.


Seletti Concept Store

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Seletti Concept Store

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Teams

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