Adam Gex is a Lead Growth Analyst focused on Lifecycle & Engagement at Self Financial, Inc. With prior experience as a Senior Product Analyst at DraftKings, they leveraged data-driven insights to enhance product development and optimize user engagement. Adam has also held analytical roles at AT&T and PrizePicks, where they specialized in data science, A/B testing, and customer lifecycle analysis. They hold a Master of Science in Business Analytics from Southern Methodist University and a Bachelor’s degree in Business Administration from the University of Southern California.
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