Selfedge is a showroom founded by Mischa Hengeveld in 2010. 
After gaining experience in both retail and wholesale, he decided to start a business of his own — and 15 years later, we’re proud to say we’re still here!

Located at a beautifully renovated monastery at the Sint-Paulusplaats you can find our showroom where we offer an international mix of established labels & newcomers with a strong identity such as:

COLORFUL STANDARD
WON HUNDRED 
MADS NØRGAARD 
COPENHAGEN STUDIOS 
NEUW DENIM 
THE GOOD PEOPLE 
WOODBIRD
ATELIER VESPER 
AY STUDIOS

Constantly exploring the market and building a long-term relationship with the customers is of great importance at Selfedge.
Since 4 years we have opened 2 Colorful Standard stores, in Antwerp and Ghent. Besides that we are also the proud owner of a men’s multibrand store in Antwerp, MAN Store Antwerp, located in the Kloosterstraat between vintage furniture stores. Simply because we believe in retail and are always striving for the best possible representation of our brands in Belgium.

Let’s say that we run our businesses with a lot of energy and a touch of rock ’n roll!

Best,
Mischa, Britt & Thibault



Selfedge Showroom

Org chart

Teams

Offices

Selfedge Showroom

Org chart

Teams

Offices

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