Anna Cleaver

Director Of Brand Strategy at Selfridges Group

Anna Cleaver has a diverse work background in the fields of brand strategy, creative planning, project management, and account management. Anna started their career as the General Manager at The Tobacco Factory Theatre, where they played a role in launching the theatre as a full-time venue. Anna then worked as an Account Manager at Identity Ltd, where they quickly progressed to a senior level and managed the agency's key clients. Anna then joined The Intro Partnership LLP as an Account & Senior Project Manager, overseeing the agency's account with Converse. After that, they worked at Bostock and Pollitt as a Senior Account Manager, providing project management for various branding and communication projects. Currently, they are employed at Selfridges, starting as a Senior Creative Manager and progressing to Director level positions. In their current role, Anna focuses on brand strategy, creative planning, and stakeholder management to ensure a consistent brand experience.

Anna Cleaver attended Goldsmiths, University of London from 1995 to 1998, where they earned a BA degree in English and Theatre Arts.

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Timeline

  • Director Of Brand Strategy

    October, 2023 - present

  • Director Of Creative Brand Planning

    April, 2022

  • Head Of Brand Planning

    May, 2021

  • Head Of Project Curation

    January, 2017

  • Senior Lead - Content & Campaigns

    February, 2016

  • Senior Creative Manager - Projects

    September, 2013