Ben Awad is an experienced professional in online optimisation and eCommerce, currently serving as the Head of Optimisation at Selfridges since March 2020, where responsibilities include leading platform launches and enhancing user experience. In addition, Ben holds the position of Academy Acquisition Scout at Crystal Palace Football Club since August 2023. Previously, roles included Site Manager for ASOS.com in the US and AU markets and eCommerce Manager at oki-ni, focusing on commercial planning and brand messaging. Earlier experiences at Tesco PLC involved trading for General Merchandise, and foundational roles included Stock Controller at Guess? and Quality Assessor at BRE. Ben holds a Bachelor's degree in Business Management from Kingston University.
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