Charlotte Effah is a seasoned marketing professional with extensive experience in brand partnerships and advertising. Currently serving as the Marketing & Brand Partnerships Lead at Selfridges since January 2023, Charlotte also founded THE GUIDE in October 2019, a platform that connects communities through food, culture, and travel in London. Prior to these roles, Charlotte worked at Adylic from May 2017 to January 2023, progressing through various positions to ultimately become Brand Advertising Director. Additional experience includes conducting market research for MightyBee and engaging in student employability initiatives at The University of Manchester. Charlotte holds a Master's degree in Management from Imperial Business School and a Bachelor's degree in Sociology from The University of Manchester.
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