Chen Peng

Chen Peng is a seasoned creative copywriter and event planner with extensive experience in the beauty, lifestyle, and fashion sectors. Currently serving at Selfridges since January 2017, Chen has been responsible for managing official media accounts and planning product launch events for major brands. Prior experience includes a role as Media Director at FINE LONDON, where Chen significantly boosted content engagement and oversaw partnerships with numerous brands. Additional positions have included Ecommerce Marketing Manager at Avenue51, Marketing Public Relations Executive for Haizhen Wang, and Senior Creative Editor at InStyle China, collaborating with prestigious companies like L'Oreal and Chanel. Chen holds a Master's Degree in Media Management from the University of Glasgow and a Bachelor's Degree in Art Design from Fudan University.