Daniel Russen

Daniel Russen is an experienced assistant buyer at Selfridges, managing a complex brand matrix across menswear and womenswear since July 2017. Daniel oversees the strategy for AW24, collaborates on exclusive SMU product development, and manages stock across classic wholesale and DTC brands. Additional responsibilities include training buyer admins, planning buying appointments, organizing seasonal pop-ups, and identifying new brand opportunities. Prior to Selfridges, Daniel worked at Ralph Lauren, taking on roles such as brand presentation specialist and visual merchandiser, contributing to store setups and visual standards across locations. Daniel holds a Bachelor’s Degree in Fashion and Retailing from The University of Manchester, alongside A levels in Art and Design.