Eva McLean

Eva McLean is a Digital Optimisation Manager at Selfridges, with a focus on enhancing online customer journeys and driving conversion rates through data-driven strategies. Since joining in January 2019, responsibilities have included overseeing onsite campaigns, utilizing web analytics tools to analyze customer behavior, and collaborating with marketing teams for alignment on brand campaigns. Previous experience includes roles as an E-Commerce Trading Assistant at Jack Wills and Jaeger, where contributions included sales reporting and product launch management. Earlier positions span from a Purchasing Officer at the International School Basel to various roles in retail and hospitality. Eva holds a BA Hons in International Fashion Branding from Glasgow Caledonian University.