Shirin Chehayeb

Shirin Chehayeb is an accomplished marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as the Head of Performance Marketing at Selfridges since January 2022, Shirin leads the online business strategy focusing on growth across domestic and international markets through various performance marketing channels. Previous roles include Head of Online at Montezuma's Chocolates and Group Head of Performance Marketing at Scott Dunn, along with significant positions at The Body Shop, ThoughtShift Ltd, and SiteVisibility, where Shirin managed multi-channel digital marketing campaigns and drove customer acquisition and retention strategies. With a BA (Hons) in Business Management with Marketing from the University of Brighton, Shirin combines strategic oversight with tactical execution to enhance customer engagement and boost e-commerce performance.