Silvia Lee is a Senior Engineer at Selfridges, leading the development of key micro front-end projects as part of a comprehensive web redesign initiative. Previously, Silvia served as a Junior Front End Developer at Dr. Martens plc, where significant contributions included designing over 50 CRO-driven tests that improved the site's conversion rate. Silvia's experience extends to roles such as Marketing and Web Manager at TRUEDIL, where a legacy site was transformed into a multilingual platform, and Marketing Executive Asia at Renaissance Learning, achieving a 250% increase in lead generation. Early career highlights include building SEO-optimized websites and leading re-branding campaigns across multiple companies. Silvia holds a Master’s degree from KU Leuven and a Bachelor's degree from Zhejiang University of Technology.
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