Simon Freshwater has extensive experience in visual merchandising and design, currently serving as Visual Merchandising Manager at Selfridges since September 2019, overseeing various departments including accessories and beauty. Previous roles at Selfridges include Senior Visual Merchandiser for store projects and merchandise across homeware. Prior to Selfridges, Simon worked at River Island in several design capacities focused on homeware, and at SMCP, progressing from Store Manager to Sales Assistant. Earlier experience includes sales consultancy at The Kooples and an internship in visual merchandising at Selfridges, as well as a fashion buyer internship at Hobbs London. Simon holds a bachelor's degree in Fashion Design from The Manchester Metropolitan University and a foundation degree in Art and Design from Grimsby Art School.
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