Sofia Sánchez is a Senior Creative Strategist at TikTok with a strong background in communication, digital marketing, and storytelling. They have worked with multidisciplinary teams to create impactful campaigns, focusing on understanding audiences and generating engaging concepts. Sofia’s career includes roles at Kidscorp, SELVA by Aleph, and Aleph Group, Inc., where they served as a Sales Partner for Spotify and TikTok, as well as an intern at Starcom. They hold a degree in Advertising from UADE and have participated in an English exchange program in New York.
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