Helen Back

Helen Back currently serves as an SEO-specialist as well as a Growth Marketing Manager and Key Account Manager at Sembo Group since September 2021. In addition, Helen owns Alpstieg Analytics & Marketing AB. Previous experience includes roles in sales and marketing at Best Western Hotel Duxiana - Helsingborg and as a Sälj- och marknadskoordinator for Helsingborgs stad. Helen held multiple positions at Sembo - Stena Line Travel Group AB, including Product Marketing Manager and Online Marketing Coordinator. Prior to that, Helen was an Area Sales Manager at both VIA Travel and Hansen & Partners, and a Business Travel Consultant at Resia Sverige and Bennett BTI. Helen began a career in the travel industry as a Travel Agency Manager at Travelhouse Tournee. Education includes a Digital Analytics Specialist degree from IHM Business School, a Digital Marketing qualification from IHM Business School, and project management training from Berghs School of Communication.