Laura Mandel

Laura is an experienced B2B marketer and branding professional, skilled at building strong brands and designing and executing content-driven marketing strategies.

Before joining SEMCAP, Laura was the marketing manager at Actua Corporation (previously ICG Group), where she led a successful rebranding effort; designed and executed the company’s content marketing strategy; and collaborated on the company’s investor relations efforts.

Prior to joining Actua, Laura held multiple marketing positions within Procurian, before the company was acquired by Accenture in 2013. In her roles at Procurian, Laura led a global rebranding and repositioning initiative; designed and implemented a demand generation infrastructure; was responsible for all inbound marketing efforts (social, email, content creation); and led the deployment of the company’s North American marketing infrastructure to Europe.

Before her time at Procurian, Laura gained valuable agency experience while working for D4 Creative Group, where she worked on the account-side, servicing large-scale cable providers and other B2B clients.

Laura received her Bachelor of Science degree in Business Administration from The University of Pittsburgh.