Asma A. is a seasoned Sr Marketing Analytics Lead with expertise in digital strategy and product marketing analytics, possessing over eight years of experience in the field. Previously, Asma served as an Analyst/Database Management Coordinator at the American Red Cross and a Customer Relationship and Marketing Coordinator at Peninsula Volunteers, Inc. From 2018 to 2021, Asma led analytics projects as an Analytics Program Manager at Robert Half before moving to GroupM as the Manager of Business Intelligence and Data until 2024. Currently, Asma contributes their skills at SEMI while pursuing a degree in Data Science: Data to Insights at the Massachusetts Institute of Technology. Asma also holds an M.B.A. with a focus on Analytics from San Jose State University.
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