Elena G.

Elena G. has extensive work experience in the field of digital marketing and advertising. Elena currently serves as a Social Advertising Manager at Semrush, where they have been working since 2020. Prior to this, Elena worked at eLama as a Pay Per Click (PPC) Marketing Specialist from 2018 to 2020. In this role, they managed ad campaigns on various platforms including Google Ads, Facebook Ads, Microsoft Ads, Yandex.Direct, VK, and MyTarget. Elena also conducted daily tracking of marketing metrics and KPIs and optimized campaigns based on data from Google Analytics and Yandex.

Before joining eLama, Elena worked at StudyWorld from 2015 to 2018 as a PPC Specialist. Here, they managed advertising campaigns on Google Ads and Yandex.Direct, dealing with numerous campaigns and large budgets. Elena also ran remarketing campaigns and analyzed and optimized ad campaigns using Google Analytics and Yandex.

Earlier in their career, Elena worked as a PPC Marketing Specialist at RealWeb Digital Agency from 2014 to 2015. Elena handled ad campaigns on various platforms such as Google Ads, Facebook Ads, Google Shopping, Yandex.Direct, VK, MyTarget, and Yandex.Market. Prior to this, they worked as an Internet Marketer at Multigraphica from 2012 to 2014.

Overall, Elena G. has demonstrated proficiency in managing and optimizing advertising campaigns across multiple platforms, tracking marketing metrics, and conducting data analysis.

Elena G. completed their education at two different institutions. From 2002 to 2004, they attended the Saint Petersburg Institute of International Economic Relations, Economics and Law, where they studied Public Relations, Advertising, and Applied Communication. Elena did not obtain a degree during this period. Later, from 2004 to 2007, they attended the Institute of Business and Politics, earning a Specialist degree in Journalism. Additionally, in August 2021, they obtained the Facebook Certified Media Buying Professional certification from Facebook.