Erich Casagrande

Erich Casagrande has a diverse and extensive work experience. Erich began their career as an Assistant Content Producer at Grupo RBS in 2010, where they were responsible for planning, producing, and editing videos for multimedia news reports. Erich then worked as an Intern at the Government of Santa Catarina, where they edited articles for the government website and interacted with communication advisors. Erich later joined Mundo Crux as a Reporter before moving to Grupo RBS as a Reporter and Special Projects Coordinator, covering various topics such as lifestyle, sports, and special events.

In 2016, Erich joined Youper, a startup, as a Marketing and Content Manager. Erich developed marketing strategies, engaged in partnerships and Digital PR actions for brand awareness, and created SEO-friendly blog content. Erich then moved to Estrutura de Comunicação as a Marketing Analyst, where they implemented SEO strategies and coordinated video content productions to increase organic traffic and engagement on social media.

From 2017 to 2019, Erich worked at Hostinger International, starting as a Marketing Analyst and later becoming an Affiliate Manager. In these roles, they focused on optimizing affiliate accounts, building sustainable relationships with partners, and using SEO and SEM tactics to boost growth. Erich also had the opportunity to negotiate actions and deals with partners and influencers.

Currently, Erich is working at SEMrush as the Marketing Manager Lead Brasil. Erich leads the marketing team in Brazil and is responsible for overseeing influencer marketing and brand initiatives.

Erich Casagrande's education history is as follows:

Erich Casagrande completed a Master of Business Administration (MBA) program with a focus on Big Data applied to Marketing at ESPM Escola Superior de Propaganda e Marketing. Erich attended from 2019 to 2021, but the degree is currently on hold.

Prior to that, Erich Casagrande pursued an MBA in Strategic Marketing Management at Faculdade Cesusc from 2015 to 2016.

Erich Casagrande earned a High School degree from Istituto Magistrale Poerio in 2007. The field of study was Linguistic.

Furthermore, Erich Casagrande studied at Universidade Federal de Santa Catarina from 2008 to 2013, majoring in Journalism.

Additionally, Erich Casagrande holds a Master of Business Administration (MBA) degree in Marketing from ESPM Escola Superior de Propaganda e Marketing. The exact dates of this degree are not provided.

In terms of certifications, Erich Casagrande obtained the following:

- Content Marketing Fundamentals certification from SEMrush in May 2020.

- SEO Fundamentals certification from SEMrush in May 2020.

- Hostinger Master's Certificate in Marketing from Hostinger International in January 2018.

- Digital Marketing Basics certification from FGV (exact month not provided) in 2016.

- Backlink Management certification from SEMrush in June 2020.

- Keyword Research certification from SEMrush in June 2020.

- Role of Content certification from SEMrush in June 2020.

- Inbound Certification from HubSpot in January 2017.