Jorge Laynes

Jorge Laynes has a diverse work experience that spans various industries and roles. Jorge currently holds the position of Sales Manager LATAM at Semrush, a role they started in December 2022. Prior to this, Laynes was the Co-Founder/Managing Director of No Me Keto, where they developed and executed sales strategies for the company's nutrition products and services in the USA, Puerto Rico, and LATAM. Jorge also created a partnership program for lead generation and set goal metrics for 2020, 2021, and 2022.

Before No Me Keto, Laynes worked as a Digital Marketing Consultant at Linkeo, where they provided strategic guidance to established companies and start-ups in Florida, offering a range of digital tools and lead generation strategies. Jorge worked in this role from October 2016 to July 2019. Prior to Linkeo, Laynes was a Regional Account Manager at Dex Media, where they were responsible for business development and new business generation through digital solutions for advertising agencies and SMBs in Florida. Jorge utilized Salesforce and other systems/tools for measuring and reporting sales activity and partner performance.

Laynes also has experience as a Regional Sales Manager at hibu (formerly Yellowbook), where they led the virtual sales force and developed sales strategies for SEO, SEM, display advertising, and other media solutions. Jorge targeted Ad Agencies, medium, and large SMB owners in the Florida market and key accounts in LATAM.

Earlier in their career, Laynes worked as a Regional Sales Manager at Sección Amarilla, where they developed and executed successful sales cycles for technology-based advertising products/services. Jorge managed a team of sales consultants and directed the sales force in the Central Florida market.

Laynes has also held positions at Novartis and Merck as a Key Account Manager and Pharmaceutical Sales Representative, respectively. In these roles, they successfully developed business opportunities, delivered presentations, and achieved or surpassed sales targets.

Prior to their time at Novartis and Merck, Laynes worked at Hoechst Marion Roussel Inc. as a Pharmaceutical Sales Representative, where they marketed and sold products to office-based physicians and community hospitals in Lima, Peru. Jorge completed medical courses and training and maintained regular client follow-up.

Overall, Laynes' work experience showcases their expertise in sales, marketing, digital solutions, and business development across a variety of industries and markets.

Jorge Laynes completed their education from 1988 to 1993 at the Universidad de Lima, where they obtained a Bachelor's degree in Marketing & Advertising.