Crystal Lam has a diverse work experience spanning several companies and roles. Crystal is currently working as the Director of Marketing at Semtech since April 2023, focusing on IoT technologies and leveraging their experience to help customers succeed. Prior to this, Crystal held various roles at Sierra Wireless, including Marketing Demand Generation Lead for EMEA, Director of Sales Enablement, EMEA Regional Lead for Women's Information Network, Senior Sales Enablement Manager, Analyst Relations Manager, and Product Marketing Manager for Cloud & Connectivity Services. Before Sierra Wireless, Crystal worked at ON Semiconductor as a Product Line Manager and at Monitor Deloitte as a Consultant. Crystal began their career at Motorola as a Technical Marketing Engineer. Crystal's experience encompasses marketing, sales enablement, product management, and consulting.
Crystal Lam completed their Bachelor of Electrical Engineering at UNSW from 1992 to 1995. Crystal later pursued an MBA in Marketing at Ecole supérieure des Sciences économiques et commerciales from 1998 to 2000. Additionally, they obtained a specialization in Organizational Leadership from the University of Michigan through a Coursera program in 2021. In 2023, they studied Digital Marketing at LiveMentor.
April, 2023 - present
Senior Director of Marketing, Foodservice (Brand Building, National + Local Restaurants) at PepsiCo
Senior Director Of Marketing Communications at Northwestern University
Director Of Marketing at Auberge Resorts
Associate Director Of Marketing at George Washington University
Director Of Marketing, Student/faculty Experience & Outreach at University of Central Florida
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