Lucy Orme-Smith serves as a Board Advisor at Be the Business and Sendoso, leveraging expertise in growth and customer success for small to medium businesses and marketing teams, respectively. Previously, Lucy held significant roles such as VP and Global Head of Customer Success at Unity Technologies, where customer advocacy and the development of global service teams were prioritized. Lucy's experience also includes tenure as Global Vice President at Sitecore, where a professional services organization was established to enhance license revenue, and as VP Customer Success & Services at Oracle, overseeing customer success and growth for the Oracle Marketing Cloud in EMEA. Additional leadership roles include managing director positions at Responsys and Harte-Hanks, as well as operational leadership at P\S\L Group and Dendrite International. Lucy's educational background includes a Diplom Betriebswirt from Reutlingen University and a BA (Hons) in European Business from Middlesex University.
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