Yevhen Kralych

Yevhen Kralych has held several positions in the SEO and web development industry since 2011. From 2011 to 2013, they were a Search Engine Optimization Specialist at Atompark. From 2013 to 2015, they were a Search Engine Optimiser/Content Manager at booked.net, where their responsibilities included devising link-building strategies, testing and analyzing them, and searching for prospective partners for cooperation beneficial in terms of SEO. From 2015 to present, they have been the Head of SEO at SendPulse, where they have consistently improved the company's search engine presence across the globe and built and managed a great SEO team. Yevhen'sresponsibilities include improving search engine presence of the company across the globe while increasing conversions and revenue from the search engines marketing channel. Yevhen has also developed and configured infrastructure for internal product analytics and A/B testing using Google Cloud Platform, Data Studio, GA4 and open-source solutions for data engineering and data analysis.

Yevhen Kralych received a Specialist degree in Economics of Enterprise from European University between 2005 and 2010. Yevhen also obtained certifications in Data-Analysis Fundamentals with Excel, Statistics Fundamentals - Part 1: Beginning, and Up and Running with R from Lynda.com in October 2016. Additionally, they have certifications in Intermediate R, Intro to Statistics with R: Introduction, and Introduction to R from DataCamp.