Amanda Herold serves as a Course Director at York University's B. COM program and is a Professor and Program Coordinator for the Marketing & Communications Strategy program at Seneca College, a role elevated to Program Coordinator in 2024 following tenure attainment in 2023. Amanda has extensive experience in higher education, additionally working as a teaching assistant and research assistant at prestigious institutions, including the University of Toronto - Rotman School of Management. Prior to academia, Amanda held significant positions in marketing and consulting at KPMG, BMO Financial Group, and CIBC, where responsibilities included strategy oversight, campaign management, and performance analysis across various market segments. Amanda holds an MBA from the University of Toronto and a B.Com from York University, complemented by a Yoga Instructor Certification from The Yoga Institute in Mumbai.
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