Senna Brands is a company created by the family of the three-time F1 world champion to manage and maximize the assets of the brands Ayrton Senna, Senna and Senninha and that are inspired by the pilot's legacy and achievements, his values, personality, his lifestyle. Part of the revenue obtained from licensing these brands is reverted to help the educational programs of the Ayrton Senna Institute.

Senna Brands

Bianca Senna

This department manages licensing agreements and oversees compliance with regulatory requirements.

Licensing Department

This department manages the development and execution of licensing strategies and partnerships on a global scale.

Licensing Division

This department focuses on analyzing market data to inform marketing strategies and improve campaign effectiveness.

Marketing Analytics

This department focuses on marketing strategies and financial analysis to support business growth.

Marketing and Finance

This department manages all activities related to promoting and advertising the company's products and services.

Senna Brands

Org chart

Teams

Licensing Department

Licensing Division

Marketing Analytics

Marketing and Finance

Marketing Division

Offices