Peter Cohen

Peter Cohen is a seasoned strategy advisor with extensive experience in marketing and product strategy, particularly within the software-as-a-service (SaaS) sector. Currently serving as a Strategy Advisor at Sense since May 2022, Peter focuses on enhancing the company's connection with deskless workers across hospitals and retail. Previously, as Managing Partner at SaaS Marketing Strategy Advisors from December 2008 to May 2022, Peter provided expert guidance on value propositions and customer acquisition. Peter's prior positions include Vice President of Product Marketing at Authoria, Vice President of Corporate Marketing at Red Bend Software, and various marketing leadership roles at Concerto Software, Sonexis, Lotus/IBM, and Computervision. Peter holds an A.B. in Economics, Political Science, and History from Vassar College, an M.S. in Foreign Service from Georgetown University, and has participated in educational programs at The University of Manchester and The Taft School.