Ian Simpson is an accomplished executive with extensive experience in innovation, strategy, and professional services. Currently serving as SVP of Innovation & Strategy at Sensor Tower since March 2021, Ian founded and leads the Professional Services division, focusing on custom data solutions for clients. Previously, Ian held notable positions including Sr. Director of Professional Services at Pathmatics, where expertise in digital advertising intelligence was applied, and Director of Alliances & Business Development at ServiceTitan, managing key industry relationships. Ian's career includes strategic roles at POM Wonderful, Roll Global, and IBM Global Business Services, alongside a strong educational background with degrees from Georgetown University, Tel Aviv University, and UCLA.