Nan Lu

Nan Lu has extensive work experience in marketing and strategy roles in the technology industry. Nan worked at Sensor Tower as the Director of APAC Marketing, where they successfully established the brand and awareness in the APAC region. Additionally, they served as the Mobile Insights Head of China and later became a Mobile Insights Strategist at the company.

Prior to their role at Sensor Tower, Nan Lu worked at NetEase, where they held various positions. Nan was a Marketing Director, responsible for driving the marketing strategy and go-to-market plans for NetEase games to expand outside of China. Nan also led the product marketing team and drove go-to-market plans for NetEase's self-developed games. Nan Lu provided insights based on data and market research, influencing game development and improving user experience. Before that, they were a Product Marketing Manager in the Email Business Department, where they designed and executed product marketing activities for NetEase's email services.

Throughout their career, Nan Lu worked on various aspects of marketing, including competitive analysis, user insight, branding, PR, and promotion. Nan also demonstrated strong leadership skills by coordinating cross-functional teams and driving successful marketing campaigns.

Nan Lu holds a Master's degree in Corporate Management from Sun Yat-sen University. Prior to that, they obtained a Bachelor's degree in Computer Science and Technology from the same university. Nan Lu also obtained a certification as a Marketing Specialist from VETASSESS in 2014.