Allison Lyons

Head of Commerce

Allison Lyons is a skilled professional in sports and entertainment, currently serving as the Head of Commerce at both Como 1907 and SENT Entertainment since 2024. They have extensive experience in e-commerce and business development, having held positions such as E-Commerce Lead at TikTok and Head of Business Development at OTHERWORLD. Allison’s earlier roles include various managerial and buyer positions at Wayfair and internships with RBC Global Asset Management and the Boston Harbor Hotel. They hold a Master of Business Administration from Saïd Business School, University of Oxford, and a Bachelor of Arts in English Language and Literature from the University of Virginia.

Location

London, United Kingdom

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