Fernanda Ruiz is a seasoned marketing professional currently serving as the Global Head of Marketing at SentiOne since August 2024, where Fernanda develops impactful marketing strategies for social listening and customer service automation. From August 2023 to January 2025, Fernanda held the Head of Marketing position at Smelter and previously worked at Habi in various roles including Product Marketing Lead and Growth Marketing Manager from October 2021 to January 2025. Fernanda's extensive experience also includes serving as the Field Marketing Manager for Latin America at Socialbakers, coordinating regional marketing plans and demand generation campaigns. Other significant roles include Sr Account Executive at La Marketería, Sr. Marketing Manager for Latin America at Edgewell Personal Care, and Brand Manager at Combe Incorporated, among others. Fernanda holds a Master in Business with a focus on Digital Business from ISDI and a Bachelor of Business Administration from Universidad Nacional Autónoma de México.
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