Katie Herd is a seasoned marketing professional with extensive experience in integrated marketing strategies and demand generation. During tenure at Splunk, Katie won the Living our Values Award for Passion and the Q1 2022 Marketing award, while pioneering integrated marketing initiatives and leading impactful campaigns in Executive Messaging, Thought Leadership, and Security. Currently serving as Head of Demand Generation at Sentry, Katie previously held key positions at notable companies including Optimizely and fabric, expanding marketing capabilities through dynamic Account-Based Marketing (ABM) programs and data-driven strategies. Katie's career began at MarkMonitor, and educational credentials include a BA from the University of California, Santa Cruz, and a certificate from the University of California, Berkeley Extension.
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