Aaron Katz is an experienced digital media professional specializing in performance marketing, with a significant tenure at SEPHORA as Director of Performance Media since October 2018, where remarkable growth in ecommerce revenue was achieved across Paid Search and Display channels. Katz's previous roles include Associate Director at Mindshare, where innovative strategies in social listening and cross-channel management led to notable sales increases, and various positions at Centro, VivaKi, and Weltman Bernfield LLC, focusing on search strategy, account management, and financial analysis. Educational qualifications include a Bachelor's degree in Economics from Indiana University Bloomington, complemented by advanced certifications in Integrated Marketing from the University of Chicago and Destination Marketing from Wharton Online.
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