Abigail Baah is a seasoned professional with extensive experience in business development and merchandising strategy, currently serving as the Manager of Business Development & Merchandising Strategy at Sephora since September 2019. In this role, Abigail oversees the strategy for ten fragrance brands, driving significant revenue and managing the Sephora Favorites program. Previously, Abigail held various positions at Nordstrom, including Assistant Buyer in Beauty & Fragrance and Merchandise Analyst, contributing to substantial sales growth and market strategy development. Abigail's career began with internships at BRAG and CVS Pharmacy, where valuable skills in market analysis and customer experience were cultivated. Abigail holds a Bachelor of Business Administration in Marketing from Howard University.
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