Alli Bryan

Alli Bryan is the Chief of Staff to the CMO & Senior Manager, Marketing Strategy at Sephora. Alli has over 4 years of experience in advising on strategy and go-to-market projects for Fortune 500 clients in Retail, Consumer Products, Travel & Hospitality and Technology.

Alli started their career at Deloitte Consulting as a Consultant in the Customer & Marketing Strategy Group. During their time there, they worked on developing international expansion strategy and go-to-market implementation plan for largest US beauty retailer to expand internationally for first time. Alli also served as Deputy Chief of Staff to CMO of Deloitte Digital and crafted 5-year growth strategy for CEO and BoD of international fashion brand to improve brand positioning through optimizations to sales channel mix and product portfolio.

In their current role at Sephora, they are responsible for analyzing $6B digital beauty market for leading pharmacy retailer and identifying opportunities to grow share-of-wallet with loyalty members & increase spend in key categories. Alli is also responsible for designing future state of brand marketing campaign processes for international multi-brand hotel corporation and leading project management efforts to track, consolidate and optimize the global real estate holdings during historic merger of two leading technology companies.

Alli Bryan holds a Master of Science in Business Analytics from the Texas McCombs School of Business and a Bachelor of Business Administration in Marketing with a Corporate Finance Minor from the same school. Alli also completed a Business Study Abroad Program in Fashion and Retail Marketing at Florence University of the Arts.

Alli Bryan reports to Deborah Yeh, Chief Marketing Officer. They work with Geraldine Wong - Head of Marketing & E-Commerce, Celessa Baker - VP Brand Marketing, Color, and Emmy Brown Berlind - VP, Content Strategy.