Caroline Mac is a Digital Marketing Manager at SEPHORA with nearly nine years of experience in performance marketing. Previously, they served as an E-commerce Traffic Acquisition Specialist, focusing on traffic acquisition and performance marketing strategies. Caroline has held roles across several companies, including Mecindo and Miinto Group, where they developed expertise in SEO, Google Ads, and affiliate marketing. They have also led marketing teams and managed diverse campaigns across various channels. Caroline's strong analytical skills are supported by hands-on experience with Google Analytics and budget planning.
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