Chris Martinez is a Senior Director of Marketing Insights at Sephora, bringing 16 years of expertise in marketing sciences and consumer insights analytics. Previously, Chris served as the Director of Marketing Effectiveness at Sephora, leading a team focused on advanced attribution and performance measurement for the company's $150MM digital marketing budget. Prior to their current role, Chris held positions at Gap Inc. and Digitas North America, where they developed robust marketing strategies and analytics practices. Chris earned a Bachelor's degree in Psychology from Oregon State University and completed coursework for a Master's in Industrial and Organizational Psychology at San Francisco State University.
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